PRESENTATION DESIGN, COPY WRITING/EDITING, BRANDING > RYCA is a human-centered oral care brand built around the idea that innovation should adapt to people—not the other way around. The brand reimagines the everyday toothbrush experience with a sophisticated, effortless solution designed to deliver complete oral care in just 30 seconds. The visual identity and creative direction were developed to balance technical precision with warmth, confidence, and individuality, reflecting RYCA’s belief that better design can make everyday life feel easier and more empowering.